Brooke Hobson-Jones

Companies Name:
Passion Wholesalers (Pty) Ltd

What does your company do?

We are stockists of South African chain store branded merchandise which we purchase directly from the manufacturers or importers whom supply the chain stores. We first began as wholesalers; creating a platform for individuals that needed to supplement their income or generate an income through selling our products to their clients. We started from very humble beginnings, in our garage, and are proud to say we now have two retail stores and a third one opening in October this year. What makes us different from the rest? Despite our deceivingly opulent decor, we are a factory shop. Our team is exceptional; offering clients personalized styling tailored to suit their needs and wants and best of all; not having to break the bank! We started from nothing but the desire to share ones passion with the world. What ever we do, we do with passion!

What has been your biggest success?

The knowledge that we have achieved so many things in a relatively short space of time is very gratifying, I am eagerly awaiting the next chapters that lay ahead. Laying the foundations of a business is not for the feint-hearted but the experience has been one of the most rewarding of my life. Every day brings new challenges, ensuring that there is never a dull moment in my day! I am able to do something I love everyday, my true passion! Being chosen as one of the top 10 finalists in the Young Entrepreneur competition with KFM and LeadSA this week has been an amazing experience, the winner is yet to be announced.

What has been your biggest hurdle?

Being a single parent has not been the easiest what with the battle of juggling schedules between work life and home life but my son gave me purpose five years ago when I had none. Ever since then, I have been blessed beyond measure. We never had start up capital to fund Passion Wholesalers. We had to work with the few resources we had and built up slowly but surely over the years. That is why I feel that it is vital that we empower our youth to create their own gap in the market instead of relying on corporates and large businesses to give them a gap. We have an abundance of highly talented people that are well educated and unable to find employment. Passion Wholesalers is proof that anything can be achieved as long as you have the right attitude and don't give up.