What does your company do?
Green Farms Nut Company (Pty) Ltd provides a processing service to macadamia nut farmers, and a link to International Markets, throughout the macadamia nut growing regions of South Africa. We crack, process and market macadamia nuts from South Africa, directly to Blue Chip companies throughout the World. With our unique Business Model, we give farmers a share in the supply chain from farm to the end user or manufacturer. Our factories are World Class, and were the first macadamia nut factories internationally to achieve FSSC 22 000 food safety accreditation internationally. We are focused on delivering the best possible prices to farmers, without compromising our long term marketing strategy, and balanced approach to spreading risk, by never being over dependent on any single market.
What has been your biggest success?
We have managed to continue to grow our business in a very competitive environment. We have formed international partnerships and alliances which have enabled us to be relevant and meaningful suppliers to Global retailers and Blue Chip manufacturers, with the volumes they require, directly. We value all our staff and their individual unique qualities which they bring to the business, we work as teams. In spite of the challenging environment, we have never compromised our marketing strategy for short term gain, which has meant staying lean and managing our business carefully. Green Farms Nut Company is the largest exporter of macadamia nut kernel from South Africa, and with our International joint Venture company Green & Gold, we are the largest supplier of macadamia nut kernel worldwide.
What has been your biggest hurdle?
Finding courage, and building my own confidence in adverse circumstances. Maintaining the conviction to stick to principles, and what I believe is in the best interests of the industry, in spite of criticism from competitors with their own agenda’s. Learning to let bullies, manipulation and subtle abuse not rattle me in a male dominated Agricultural environment!!