Liat Madinane

Sika Creative Agency

What does your company do?

Sika Creative Agency is a branding and communications agency. Positioning itself as a forerunner in corporate storytelling and representation, the agency is equipped with the skills and expertise to communicate brand messages through marketing, branding and communications services. Representation is at the core of our business credo, and as such, we strive to best emblematize the visions of our clients through our services rendered.

What is your biggest success?

My biggest success has been creating employment and building the team from the ground up. Currently the business employs four people on a full-time basis. Starting my business, I wanted to add value, use my skills and academic knowledge to help SMME's grow their businesses through our creative solutions. Creating a platform for other young people to utilize their skills and grow with the organization while creating jobs and contributing to the economy of this country.

What has been your biggest hurdle?

Building capacity and putting together all the resources needed for the company to delivery quality work. Getting offices and buying equipment such as laptops and software in preparation of the new employees early in the business. Being disciplined to always reinvest in the business using all the revenue to set up, compliance and creating structures and processes that assure we delivery quality work for our clients and our employees have all necessary resources to deliver.

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