Khoolio and Mila kidz
What does your company do?
I create African soft plush toys and accessories for girls and boys. Kids love to see characters that look like them. My first project is Khoolio which is a boy character. I believe we need to teach young boys to respect girls. Khoolio is a cool character that does just that. He is clever handsome and respectful. It is easier for humans to love and accept themselves when they see that they matter and representation is important. A boy child is neglected, they also need to learn how to nurture and care so they grow up respecting women
What is your biggest success?
Seeing the smile in the boys faces when they receive Khoolio that resembles them. It is important for kids to see characters that resembles them especially in this market where we only inundated by international brands
What has been your biggest hurdle?
Getting to retailers as well as marketing