Segametsi Songwane

Gideon Ino Textiles

What does your company do?

Our aim is to spread awareness on the essentiality of Hand washing to ensure disease prevention and reduction of gastrointestinal and respiratory infection rates by teaching and facilitating hand washing programs to pre-schoolers and community members as it has been shown that at this age, children often act as messengers driving change in communities by reporting on what they have learned at school and thus influencing adults/parent’s routine. To achieve and make success of our aim we supply hand hygiene products. Our germs busting range includes antimicrobial scented and non-scented hand soap, handsanitisers, office disinfectants and hand lotion.

What is your biggest success?

As a small yet developing company we have continuous partnership with the community early development schools in Townships. On the 16th of June 2019, won the NYDA #Bosso ke mang challenge and became the Tshepo 1 Million Beneficiary. Gideonguard is now enrollment with University of Johannesburg, Small business development Learnership.

What has been your biggest hurdle?

Our biggest challenge was to modernize/normalize hand hygiene preCovid-19 pandemic. We had to change our strategy from selling our products to everyone to promoting hand sanitation to preschoolers because most people thought having a hand sanitizer in a handbag was a luxury.

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