The Family Institute
What does your company do?
The Family Institute (TFI) is a non-profit organization, which focuses on the social welfare of the society by establishing strong family structures and instill strong family values in order to create a society that is free of violence and discrimination. The Family Institute, which was formally established in March 2020, is constituted and registered as a Non-Profit Company (NPC) with the CIPC and is also registered as a Non- Profit Organization with the Department of Social Development.
The organization further aims to promote security, peace and reconciliation through empowerment, support, service delivery, collaborative partnerships and having a transformative agenda in promoting social wellness at local and regional levels. As such, The Family Institute work looks at both prevention and therapy.
Research conducted showed that lack of solid family structures in communities is the contributory factor on the ever-increasing rate of GBV and associated crimes in the society, consequently, TFI have decided to initiate the Network for Families in order to intensify the war against GBV from the grassroots, across the country.
The Institute is, therefore, dedicated on creating strong family structures in communities in order to create proactive community participants who will be ambassadors of change in their communities. In the process, a boy child will be put at the centre of this initiative (through our Adopt a boy child project) so that in the future we have 'new kind of men' with good characters who will not form part of the statistics of perpetrators of crimes in the societies.
What is your biggest success?
The organization, since establishment, has managed to operate under the lockdown period. We have virtual dialogues where we invite guests and have conversations on different topics that affect our society through our Facebook page (+2900 followers) and I must say the viewership and engagement (over 28 000 engagements on our virtual lectures and dialogues) has been growing. We have also initiated a Hygiene4Homes Drive, that seeks to deliver hygiene packs to our target group during this period of lockdown. This drive has assisted us to create a solid database of affected individuals and families as we have assisted over 100 homes, so far, in the Buffalo City Metropolitan Municipality. Currently, we are assisting GBV victims whose cases are with the SAPS, but feel unsafe because their perpetrators are roaming around the streets. We feel very proud to be initiators of this transformative agenda and we hope to have built our own victim hub by year 2024, where everyone in it will be equipped in both soft and hard skill for economic emancipation.
What has been your biggest hurdle?
Our biggest challenge is access to finance. We have a very clear vision but because we are a newly established organization opportunities out there are really not meant for us and this is our biggest challenge towards realizing our objectives.