Xolile Thabethe

My fuel rewards

What does your company do?

My Fuel Rewards (formerly Zamlim Fuel Rewards) is the premier provider of fuel rewards programs in sub-Saharan Africa. In June 2016, Zamlim was awarded the sole mandate by Uber Technologies SA, to support their fuel sourcing needs for Partner Drivers in South Africa. This transaction was supported by our joint venture with Shell Downstream SA. This groundbreaking effort has resulted in the aggregation and funneling of 24 million liters of fuel and the delivery of significant fuel rewards benefits to over 10,000 Uber Partner drivers. Our solution is technology enabled and includes real-time tracking of fuel volumes, real-time driver access to reward data, monthly rewards return to drivers (the only rewards program that puts cash in driver’s pockets) and then a solution that is tailor-made to organizations focused on benefiting from the economies of scale associated with large fleets. We also work with clients to develop marketing penetration programs and in September 2017, Zamlim and Shell were the anchor sponsors for the first ever Uber SA Expo, which included driver interactions in Durban, Cape Town, Johannesburg and Port Elizabeth

What is your biggest success?

We have won Huawei competition as a best app developer. In 2020. In 2018 we won shell accelerate her programme as women in business

What has been your biggest hurdle?

Access to markets. Penetrate the market has been one of the most challenging things. We have gotten to sign up with customers through a lot of sweat and hard work

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