Are you our Women of the Future?

Calling all female entrepreneurs. It’s your time to shine!

We’re very excited to invite you – or an amazing woman entrepreneur you know – to enter the seventh annual Santam Women of the Future Awards, in association with FAIRLADY and TRUELOVE.


We are looking for the most impactful, resilient, inspiring women entrepreneurs in the country. If you recently started a new business or you’ve been running your own business for a while – or you know a woman who has – we want to hear from you!

There are fabulous prizes to be won, of course, but what we really want to do is celebrate and promote female entrepreneurs. We believe in women, and we believe that women running our own businesses, in our own ways, can change the economy – and the future of our country.

Winning one of the three Santam Women of the Future Awards is a game changer. Not only do you get mentorship from the judge of your choice, but your business also gets enormous publicity from FAIRLADY and TRUELOVE, and from the fabulous award ceremony itself.

Santam understands that the first 1 000 days of running your own business are the hardest. If you’re still in business by day 1 001, they believe, then you’re in it for the long haul.

Santam’s many years of supporting women in business in South Africa have given them real insight into potential pitfalls on their entrepreneurial journey.

For all that accumulated wisdom, please go to www.santam.co.za – it’s a great resource!

With the expertise of Santam, and the networking, contacts and inspiration of FAIRLADY and TRUELOVE, we’ll take you and your business to greater heights!

Entries closed on 23 June 2021.


There are 3 categories:

The Santam Woman of the Future Title
Is awarded to an entrepreneur aged 30 or older whose business is older than 1000 days and who is on her way to creating an empire.

The Santam Rising Star Title
Is awarded to an entrepreneur between 16 and 30 years old and still within her first 1000 days, but whose business, our judges believe, will flourish way beyond then.

The Santam Social Entrepreneur Title
Is awarded to an entrepreneur making a real difference in her community. Aged 30 or older, her business has survived the first 1000 days.

The prizes awarded to the winners

  • R100 000 in cash to the Woman of the Future
  • R60 000 in cash each to the Rising Star and the Social Entrepreneur
  • A full-page advertisement in FAIRLADY or TRUELOVE to promote the Business, Social Enterprise or NPO
  • An hour’s invaluable mentorship with one of our judges
  • A one-year supply of African Extracts Rooibos skincare products, worth R3 500
  • A Digital Transformation Strategy online short course from the University of Cape Town Graduate School of Business, in collaboration with GetSmarter, a 2U, Inc. brand., valued at R11 900
  • Leather accessories, worth R5 000, from Zemp
  • Business printing, worth R5 000, from Lithotech
  • A women’s branded watch, worth R6 599, from American Swiss Fine Jewellers
  • A Samsonite Prodigy Spinner Expandable 55 cm carry-on, worth R5 000

These women turned bright ideas
into sustainable businesses, and we are so inspired by them.

2020 Winners

Dr Mmamontsheng ‘Dulcy’ Rakumakoe

Woman of the Future

Quadcare Occupational Health

´The Women of the Future competition has really shown me the incredible impact women in business are making in their communities. It’s an inspiration. The competition has opened many doors for future collaborative efforts. I really marvel at the amazing things these women are doing. Knowing that many of us will find ways to collaborate and make the country better is just such an exciting prospect. The possibilities are endless. The whole experience has been wonderful!’

Welile Gumede

Rising Star

Azowel Projects

‘I’m happy to report that since winning the competition we have expanded our production! ‘I’ve been approached by investors, and I do believe that the recognition Azowel Projects has received as a result of the competition has fast-tracked many prior investment discussions. There are a lot of people who are confident that I’ll make this venture work, and that feels really validating.My journey with the competition has taught me that anything is possible when you take a leap of faith. An award like this is encouragement to go out and do more. It’s such an honour and inspires me to keep going.’

Dr Carolyn Hancock

Social Entrepreneur

Angels’ Care Centre, Thembelihle School and The DNA Project

´When I entered the competition, it was about being able to get our work ‘out there’ so people would know more about our organisations. It was about the work we do for the kids, in the hopes that we could create a more sustainable model, which has definitely happened. The journey with Women of The Future has been a remarkable and humbling experience. We are truly grateful for the opportunities we’ve been afforded arising from this competition.’

We can’t wait to hear all about your business!