Are you our Women of the Future?

Calling all women entrepreneurs!

The 10th annual Santam Women of the Future Awards in association with FAIRLADY and TRUELOVE offers the perfect platform to showcase your business. We’re inviting you either to enter yourself or to nominate an outstanding woman entrepreneur you know.

Over the past decade, the Santam Women of the Future Awards has showcased the success, innovation and resilience of South African women who have dared to dream big. In celebration of a remarkable 10 years, we aim to be even more impactful as we continue to celebrate the brilliance of women in business. So, whether you recently started a new business, or you’ve been running your own enterprise for a while, we want to hear from you! We believe women who run their own businesses can change the economy – and the future – of our country. 

Winning one of the three Santam Women of the Future Awards is a game-changer: the winners will benefit from cash prize money; mentorship from the judge of their choice; luxury products from Lancôme, our beauty partner; and many other fabulous prizes. On top of that, the winning business owners will get an enormous publicity boost from FAIRLADY and TRUELOVE. 

Santam understands that the first 1 001 days of running a business are the hardest. If you’re still in business by day 1 001, they believe you’re in it for the long haul. Santam’s on-going committment to supporting women in business has given them real insight into the potential pitfalls of any entrepreneurial journey. For all the ways that Santam can help, visit 

Let the expertise of Santam, and the networking contacts and publicity of FAIRLADY and TRUELOVE take you and your business to greater heights. 

Entries close 3 June 2024. No late entries will be accepted.

Santam is an authorised financial services provider (FSP 3416), a licensed non-life insurer and controlling company for its group companies.

There are 3 categories:

The Santam Woman of the Future Title
Is awarded to an entrepreneur whose business is older than 1 000 days and who is well on her way to establishing an extensive enterprise. 

The Santam Rising Star Title
Is awarded to an entrepreneur between 16 and 35 years old who is still within her first 1 000 days but whose business, our judges believe, will flourish way beyond them. 

The Santam Social Entrepreneur Title
Is awarded to an NPO/social enterprise or entrepreneur who is making a real difference in her community. Her business/NPO/social enterprise has survived the first 1 000 days. 

The prizes awarded to the winners

  • R125 000 in cash to the Woman of the Future from Santam
  • R75 000 in cash each to the Rising Star and the Social Entrepreneur from Santam 
  • A luxurious beauty hamper from beauty partner Lancôme, worth R10 000 
  • A full-page advertisement in FAIRLADY or TRUELOVE to promote your business, social enterprise or NPO 
  • An invaluable mentorship session with one of our judges 
  • Business printing worth R5 000 from Lithotech 
  • A STACKD spinner and Weekender cosmetic case worth R6 498 from Samsonite 
  • An online masterclass from the Gordon Institute of Business Science (GIBS) worth R4 000 
  • Spa vouchers from Camelot Spa worth R5 000 
  • A hamper from The IV Bar, including a Jetfuel drip worth R7 330 
  • A Seiko ladies’ dress watch worth R7 000 

2023 Winners

These women turned bright ideas
into sustainable businesses, and we are so inspired by them.