We’re so excited to invite you – or an amazing woman entrepreneur you know – to enter the 6th annual Santam Women of the Future Awards in partnership with FAIRLADY and, for the first time this year, our sister title, TRUELOVE.

We’re looking for the best women entrepreneurs in the country, so if you’ve just started a new business, or you’ve been running your own business for a while, we want to hear from you!

There are fabulous prizes to be won, of course, but what we really want to do is celebrate and encourage women entrepreneurs: we believe in women, and we believe women running their own businesses, in their own ways, can change the economy – and the future – of our country. 
Winning one of the three SANTAM Women of the Future Awards is a gamechanger. Not only do you get mentorship from the judge of your choice, but your business also gets enormous publicity from FAIRLADY and TRUELOVE, and from the fabulous (and renowned!) award ceremony. Become a part of it!

Santam understands that the first 1000 days of running your own business are the hardest. If you’re still in business by day 1001, they believe, then you’re in it for the long-term. Santam’s many years of supporting women in business in South Africa have given them real insight into potential pitfalls in your entrepreneurial journey. For all that accumulated wisdom, go to www.santam.co.za. – it’s a great resource!

Also new this year is our new co-sponsor, Lulalend, who are all about fast and easy finance for your business. So with the expertise of Santam, the networking, contacts and inspiration of FAIRLADY and TRUELOVE and the financing from Lulalend … we’ve got you and your business sorted!

Entries are closed. The finalists will be announced on 21 August 2020.

There are 3 categories:

The SANTAM Woman of the Future Title

Is awarded to an entrepreneur aged 30 or older whose business is older than 1000 days and who is on her way to creating an empire.

The SANTAM Rising Star Title

Is awarded to an entrepreneur between 16 and 30 years old and still within her first 1000 days, but whose business, our judges believe, will flourish way beyond then.

The SANTAM Social Entrepreneur Title

Is awarded to an entrepreneur making a real difference in her community. Aged 30 or older, her business has survived the first 1000 days.

The prizes awarded to the winners

SANTAM Woman of the Future, Rising Star & Social Entrepreneur:

  • R80 000 in prize money to the SANTAM Woman of the Future
  • R50 000 each to the SANTAM Rising Star and SANTAM Social Entrepreneur
  • An hour’s invaluable mentorship with one of our judges
  • A PR package worth R10 000 from Lulalend
  • A luxurious beauty hamper worth R5 000 from Estée Lauder
  • Business printing worth R5 000 from Lithotech
  • A course worth R17 000 from GIBS
  • A Samsonite Zala 2.0 Bailhandle worth R3 699
  • A ladies watch worth R1 095 from MISSGUIDED
  • A media training course

These women turned bright ideas
into sustainable businesses, and we are so inspired by them.

2019 Winners

Phillipa Geard

Woman of the Future


“Winning the Women of the Future award has opened many doors for me to speak at various events for companies and social causes. In addition, the media exposure was very helpful in further raising awareness of RecruitMyMom. For me personally the award was a massive public affirmation of what we are doing as a company and the social impact we are having on women as a whole.”

Nondumiso Sibaya

Rising Star


“Winning the Rising Star award has opened opportunities for Boombadotmobi which I believe would have otherwise taken years in accessing. But that’s the power of Media. Personally, I have never looked back as a business woman.”

Renshia Manuel

Social Entrepreneur


“My journey has been absolutely remarkable. I will eternally be grateful for the platform and opportunities that the competition has presented to me and the company as a whole. The development both personally and professionally has been extremely successful. As a Social Entrepreneur the competition has given me the platform to connect with a phenomenal network of corporate and social investors that is boosting our impact to the most vulnerable of communities.”

We can’t wait to hear all about your business!