Amanda Cumming

Amanda-Jayne

What does your company do?

Amanda-Jayne is a natural fragrance brand that brings the poetry of scent to life in elegant home and body products. Every Amanda-Jayne product is a luxurious celebration of scent inspired by nature. Each bespoke item is hand-crafted with the finest natural ingredients in small batches. The result is a captivating sensory experience that uplifts and inspires, transforming everyday life.

What is your biggest success?

I would say our “success” would be in the rapid growth and widespread recognition for the Amanda-Jayne brand and our quality products. Growth has been an organic, step-by-step process. We’ve never had a strategy or team to drive sales or a big marketing budget to build brand awareness. I was having fun along the way! I believe growth has been achieved through a combination of good timing, support from my family & friends, my committed staff, strong business partnerships, reliable suppliers and lots of blood, sweat and tears. I think an unwavering, no-compromise approach to delivering quality has also allowed word-of-mouth to do its thing.

What has been your biggest hurdle?

One of our biggest hurdles has been establishing a unique brand identity in a saturated market, ensuring consistent quality while scaling production, and managing costs effectively, especially with fluctuating prices of materials like wax and fragrances.