NakaiBeauty
What does your company do?
Nakai Beauty is a luxury skincare brand that offers a range of high quality, cruelty free skincare products.
Our mission is to invike the confidence within while inspiring comfort, beauty and simplicity in everyday living.
NakaiBeauty's product line includes deep cleanser soap, unrefined shea butter, skin renewal face mask, miracle cream and stretchmark oil.
What sets us apart is our commitment to using only the finest ingredients, sourced sustainably and cruelty free, providing a natural glow and promoting skin health.
What is your biggest success?
Developing a loyal customer base by building a commuity of customers who appreciate and advocate for the brand
Creating effective skincre products the improve customers skin health we have added two new products i.e stretch mark oil and miracle cream
Establishing an online presence by creating engaging content on social media and we have recently launched our website for clients to be able to pick and choose their products.
Partnering with other small business we recently did a collaboration for mothers day with SediCandles who is a candle maker and the response was great the amount of clients recieved was wonderful.
We were given the opportunity to exhibit our products at the TEA(Township Entrepreneuship Awareness) where we pitched and told more people about NakaiBeauty.
And the most important is the reviews we recieve on a daily basis we indeed reassures that we are on the right path to satisfied clients
What has been your biggest hurdle?
Competition in the skincare market always, trying to find ways to stand out.
Building brand awareness and credibility as people sometimes are skeptical of a business if it doesnt have a physical address so we always strive to establish trust with a client
Managing production and logistics, most of the time demand is more than supply where some clients are delayed due to the products being sold out within a week.
Complying with changing regulations and laws related to skincare products and labelling.
Digital marketing and online presence , needing to create engaging content that stands out as social media plaforms are crowded and managing online reputation and responding to clients quickly.
Tracking metrics and measuring ROI which at the beginning I did not understand so I enrolled myself in Digital Marketing course to get more equiped with how the online world operates
