Asa Smouse

What does your company do?

We have two arms: 1) Consulting and 2) Coaching We empower individuals and organisations to unlock their true potential through cutting-edge leadership development, executive coaching, and skills training. Our services include: - Management Consulting - Business Coaching - Executive Coaching - Leadership Development - Business Advisory - Mentoring Our Management Consulting and Business Advisory arm is operated under RS Medical Consultancy (Pty) Ltd, which is a registered business 2023/587515/07. At our medical practice management consulting firm, we offer a wide range of services tailored to improve the efficiency and growth of private medical practice. Our mission is to help specialist doctors navigate the complexities of practice administration, ensuring an exceptional experience for both patients and staff. Our value proposition is to efficiently manage private medical practices, so doctors can focus on saving lives. Our slogan is "redefining excellence in the medical industry". For the rest of our service offering, we provide them through Asa Smouse Coaching, which is operating under RS Medical Consultancy. Please refer to www.asasmouse.com for more information. In as much as we have two separate websites, we are the same company. The decision to have different websites is an expression of our service offering, considering that our target audience are quite diverse.

What is your biggest success?

For the Consulting arm it has definately to be the one private practice that was operating at a loss for 9 consecutive financial years. In less than 6 months, our turn-around strategies proved to be working and within the first year, profitability followed by positive cash flows were evident. On the coaching front, I was the only coach out of 14 who achieved a 100% throughout rate at one of the business schools in South Africa, for an entrepreneurship program that had participants from over 14 African countries.

What has been your biggest hurdle?

My biggest hurdle by far is being consistent with sticking to my niche, which are executives. While I enjoy and produce outstanding results in executive coaching, I find that my soul gets more fulfilled in coaching underserved and marginalized population. Owing to my passion of business and life coaching in rural areas, I went as far as being recognized as one of the Top 200 Young South Africans by the Mail & Guardian in 2021, under the Rural Projects category. Having said that, 2024 has seen me gaining more executive clients as I am being intentional about my business model.