Ayanda Tetyana

What does your company do?

Bridging the Gap Between Parenting and National Development Tswelopele K Inc Initiative The Parent Coach Company recognizes the profound link between strong families and thriving societies, as emphasized by the United Nations Sustainable Development Goals (SDGs) and South Africa's National Development Plan (NDP). Our mission directly contributes to several key goals outlined in these frameworks: • SDG 3: Good Health and Well-being: By promoting positive parenting practices, we equip parents to raise well-adjusted children who are more likely to make healthy choices throughout their lives. • SDG 4: Quality Education: Our focus on behavior management and effective communication fosters learning environments conducive to academic success. • SDG 10: Reduced Inequalities: Free workshops and a focus on low-income communities ensure equitable access to parenting support, narrowing the achievement gap. • NDP Goal 1: An Educated and Skilled Workforce: Our evidence-based approach empowers parents to raise children who are resilient, adaptable, and prepared to contribute meaningfully to the economy. • NDP Goal 3: A Thriving Nation Built on a Shared Future: By strengthening families and fostering positive co-parenting practices, we contribute to social cohesion and community stability. Tailored Interventions, Measurable Impact We leverage cognitive behavioral therapy (CBT) principles, a well-researched and effective approach endorsed by the South African Society of Psychiatrists [consider adding a citation here], to create evidence-based interventions for behavior management and co-parenting. This ensures our programs are not only aligned with national development goals but also produce measurable results. Beyond Individual Families: A Ripple Effect for Change The Parent Coach Company's commitment extends beyond individual families. Our community engagement initiatives directly address NDP goals related to social cohesion and community development. Through partnerships with organizations like Dads In The Picture (DITP), Mothers of Children with Autism (MOCWA), and the Khabonina Foundation, we reach marginalized populations and promote positive youth development. Looking Ahead: A Collaborative Future for Children We envision a future where our expertise in parenting education and support is integrated into the corporate social investment landscape. By collaborating with organizations, we aim to create sustainable programs that empower parents and strengthen communities, fostering a brighter future for all children. The Parent Coach Company, under Ayanda Tetyana's leadership, is more than just a parenting resource. We are a catalyst for positive change, weaving together academic theory, practical application, and a deep understanding of the South African context to build a stronger nation, one family at a time.

What is your biggest success?

For over a decade, I've cultivated a reputation as a trusted partner for daycare centers across the country. Recognizing the experience of my core clientele, often seasoned women in the industry, I focused on building long-term trust. Aligning with reputable brands and unwavering consistency have been key. However, my most rewarding achievement is crafting a business model that prioritizes on-site support. This allows me to directly address daycare center challenges, fostering a deeper understanding and sparking creative solutions for lasting impact.

What has been your biggest hurdle?

The Parent Coach Co. (women-owned!) empowers SA families (🇿🇦) with CBT workshops for behavior & co-parenting. We reach low-income communities & partner with NGOs (like Dads In The Picture) to provide workshops & resources for families, daycares, & teens. We use evidence-based solutions & promote positive parenting through media. Our challenge: building a sustainable model for these communities. The future: partnering with corporations to bridge the gap & create thriving communities for all children in SA.