Ferna Tech
What does your company do?
We help startups, corporates, and venture partners bring ambitious ideas to life through product development, technical innovation, and strategic positioning. Whether it's building world-class digital products, designing impactful founder education, or bridging underrepresented founders with global capital, we’re here to make bold, brilliant things happen.
Born in South Africa, operating globally, we specialize in turning early-stage potential into investable, scalable ventures. From AI and fintech to social impact and culture-first tech, we use our studio model to serve founders, funders, and future-facing companies with premium, high-touch execution.
We’re not just another studio, we’re the partner you call when you need to go from idea to investment, MVP to house hold name.
What is your biggest success?
One of my biggest successes was leading product operations for the Multichoice Accelerate Africa Accelerator (2022–2023), where I supported 29 Pan-African founders in becoming investor-ready. Eleven of them secured international investment, surpassing our previous $16M USD raise. I worked closely with seasoned founders, some Google Black Founders Fund alumni, at the intersection of product strategy, design, and venture building. One standout moment was when a fintech founder I supported was honoured by U.S. Vice President Kamala Harris in Zambia for their impact.
This experience cemented my belief that founders need more than funding, they need strategic, technical, and personal brand support to scale. It also led to me being 1 of 3 chosen from EOH’s entire 10 000+ workforce to represent South Africa at One Young World 2023 in Belfast. Being both a strategic advisor and advocate for high-growth founders is what drives the heart of my work today.
What has been your biggest hurdle?
Leaving a stable corporate career to build Ferna Tech with no external funding, no safety net, and limited runway has been my biggest hurdle. I had to juggle profitability, partnerships, brand positioning, and client work, while making sure I could personally survive the early days and still this first year.
Breaking into the global startup and investment space as a young African woman founder of colour added another layer of complexity. I wasn’t handed opportunities, I had to build them. From curating founder experiences to securing speaking engagements and strategic partnerships, every win came through relentless execution.
With a lean team and an “all hands on deck” mentality, we worked tirelessly to make Ferna Tech a respected name in the global venture space, all while I was learning how to build a company from the ground up. The hustle was real, but so was the vision.
