Devoney Crossman

Potanical pty ltd

What does your company do?

Potanical is more than just a plant store – it's a passion project brought to life by Devoney, a woman who saw the potential to beautify homes and gardens with unique, high-quality planters. What began as a love for crafting in her sunny garden has blossomed into a thriving business. Potanical offers a curated selection of premium, fiber cement plant pots. These durable and stylish planters are the perfect complement to any indoor or outdoor space. But we don't stop there – Potanical provides a full plant experience, offering a variety of beautiful plants and complementary accessories. Whether you're a seasoned plant parent or a curious newcomer, Potanical has everything you need to bring your green haven to life. Potanical is a business built on a love for plants and a desire to share that love with others.

What is your biggest success?

From making pots in my backyard for extra money, to being a supplier for Builders warehouse, in 43 of their stores nationwide and being able to open our very own store.

What has been your biggest hurdle?

Every day is a challenge but the biggest challenges: - Juggling every aspect of the business - Lack of support networks