Lady Fortunate
What does your company do?
Graphic Design & Branding We apply visual hierarchy and page layout techniques, we use typography and pictures to meet users'specific needs and focus on the logic of displaying elements in interactive designs Branding & Marketing Materials We perpetuate the process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders’ minds. Marketing & Advertising Digital marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
What is your biggest success?
My biggest success with the company has to be receiving a big tender opportunity by Limpopo Wilderness to create a brand image and brand identity for them from scratch whilst also optimizing their social media accounts and branding them to full functionality.
What has been your biggest hurdle?
When I started my company, one of the biggest difficulties was attracting the clientele needed to produce the numbers I sought after. Being the new kid in the block I depended a lot on word of mouth referrals as there was no prior work portfolio big enough to compete in the market.
