Giada Bertola

Honest Hormones

What does your company do?

We have created the first natural supplement for endometriosis - a disease affecting 10% of women worldwide. We have also created the first supplement to balance hormones, protect reproductive organs and take away Birth Control Side effects. This is an innovative range, including the first post-abortion and post- miscarriage supplement. We also have a beauty sleep supplement, made to boost hormonal regeneration 5 times faster whilst one sleeps.

What is your biggest success?

We were named among the best 30 startups in Africa and the Middle East by the Bayer Foundation. We have also partnered with Siv Ngesi and launched our products on pharmaceutical e-commerce platforms, and on Faithful to Nature.

What has been your biggest hurdle?

Our self-raised capital has gone into R&D, design and sales, so investment for marketing has been the biggest hurdle so far.