Gladys Mawoneke

Breva Beverages

What does your company do?

Breva Beverages processes whole foods in innovative micro factories to reduce food costs for urban consumers and provide budget-friendly nutritious options to communities. Among the products the company processes are dairy products using whole milk - yoghurt, amasi, fresh pasteurized milk, long life UHT milk - fruit juices and natural peanut butter. Our ingredients are carefully selected to ensure that we process food that taste like it should. To that end, our milk tastes like milk should, our yoghurt taste like yoghurt should, our amasi taste like amasi should, our peanut butter taste like peanut should.

What is your biggest success?

Our biggest success is that we are still in operation and the business is growing gradually in a very mature, competitive sector dominated by multinational companies. We have been able to curve out a market from our business model which ensures that we reach consumers quickly and from our "taste like it should" brand promise. In the UHT category our brand Breva is the only female owned and operated brand.

What has been your biggest hurdle?

Our biggest hurdle is cashflow management. Milk is procured from farmers on a cash basis before collection. Retail customers pay for our products 7 to 30 days from date of delivery. This creates challenges in our ability to grow. For now, our preference is to sell to cash customers.