Gugu Nonjinge

ASANA

What does your company do?

Asana Beauty is not your average hair salon. It is a high-end dreadlocks and natural hair salon based in Cape Town, South Africa. It was opened in August 2021 to suit a contemporary woman's lifestyle. ASANA is for individuals with dreadlocks and natural hair who are dissatisfied with the offering of existing hair salons. We provide expert hair care, an efficient booking system and a platform for knowledge sharing. At ASANA, we believe that beyond every curl, loc, and strand is a sacred story for women of colour—and even though it's just hair, there's so much more than what meets the eye. Therefore, we also aim to create a platform for all-natural hair and dreadlocks stories, as we believe that all these journeys are rooted in lessons of identity, confidence and self-expression. In the past year, a significant number of our clients are white parents who have adopted black children. They have found our services really helpful in ensuring that their daughters and sons love and feel confident in their curls, within an environment where other black women and men surround them.