Inam Maso

What does your company do?

The Lioness Africa is a pan-African integrated agency dedicated to amplifying the voices, stories, and achievements of African women entrepreneurs. Through a dynamic blend of media, digital content, strategic communications, events, and community-building platforms, we provide tailored solutions that elevate and empower women-led businesses across the continent. As an integrated agency, we bring together storytelling, branding, digital marketing, and business development strategies to create meaningful impact. With a strong presence in various African countries and a growing international reach, The Lioness Africa is a movement reshaping the narrative of African entrepreneurship led by women, for women.

What is your biggest success?

The Lioness Africa was founded not from a place of extensive business experience, but from a deep passion to create meaningful impact and carve out a space in an industry that with massive potential especially for women. With no major funding or advertising budget, we started small relying purely on trust, word-of-mouth, hard work and prayer. What we lacked in experience, we made up for in determination and a relentless focus on delivering excellent work. Today, we’re proud to have grown from our roots in South Africa and expanded into Nigeria, building a name that clients associate with quality, creativity, and authenticity. We've had the honour of working with respected names like Tony Elumelu, The European Union, and The Omniverse Africa Summit. It hasn’t always been smooth sailing from being deregistered in South Africa to having to register as a new entity, there have been both good days and tough ones—but through it all, we've built something real. Our greatest achievement is not just the clients we've served, but the relationships we've nurtured and the quiet reputation we've earned in an industry that often takes years to break into.

What has been your biggest hurdle?

For four years, we operated as The Lioness Africa (Creative & Marketing) growing steadily, and securing meaningful work, which is every start ups goal, we had outsourced the responsibility of filing our annual returns to an external agency. What we didn’t know was that they never submitted a single return. By the time we found out, it was too late, the business had been discontinued and deregistered. It was a devastating blow. We lost everything tied to that name our registration, our history, our footprint. We tried to recover the name and business, but every attempt to reinstate the company failed. So, we started again. this time as The Lioness Africa Group. With the same passion, the same mission, and even stronger resolve, we came back. Not from scratch, but from experience and refused to let that setback define us. That chapter taught us about accountability, about trusting the wrong people, and about the kind of resilience it takes to rise from a place of loss. We have battled with small internal budgets here and there and the ability to bring more hands in instead of outsourcing everything however losing our "Years in operation" was the biggest hurdle