Inam Maso

What does your company do?

The Lioness Africa is a Pan African digital branding and event management agency. With offices in South Africa and Nigeria. Our agency specializes in crafting compelling narratives for African brands, leveraging their unique stories and heritage to create impactful events that place Africa at the forefront of global excellence and innovation. We are dedicated to showcasing the rich diversity, creativity, and entrepreneurial spirit of Africa through strategic branding and meticulously curated events that captivate audiences worldwide. Our mission is to elevate African brands to new heights and redefine perceptions, driving positive change and fostering a legacy of success for generations to come.

What is your biggest success?

Successfully organized a 4-day event in Lagos State, Nigeria, from February 28th to March 1st, 2024, attracting over 20,000 participants. - Led the event core team and managed a group of 15 volunteers to ensure smooth operations. - Efficiently managed a budget of ₦20,000,000, overseeing all financial aspects of the event. - Coordinated with over 20 vendors to provide various services and products throughout the summit. - Developed the event agenda and programming, featuring engaging sessions with 40 speakers covering diverse topics within technology, digital transformation and innovation

What has been your biggest hurdle?

We are eager to grow, the positioning of our company is what we are working towards now. This allows us to carefully craft our growth strategy not just in countries where we are but those that will to also have us render service. We have lost a few potential clients because we had not been well positioned to take them on as clients in various African countries. Polishing the structure and employing more hands.