Katia Ribeiro

Transformar(Pty) Ltd

What does your company do?

Branding(Signage, window frosting, wall paper) Corporate Gifts Events Management Brand Activations

What is your biggest success?

Landing a major corporate client like PPC Cement marked a turning point in my business. My high-quality work was recognized and applauded across various divisions, showcasing my expertise and dedication. This recognition not only solidified my reputation but also opened doors to numerous opportunities. The endorsement from PPC, a reputable name, acted as a powerful testimonial, attracting new clients and projects. As a result, my business experienced significant growth, expanding its reach and capabilities. This success story underscores the importance of delivering exceptional quality and building strong client relationships.

What has been your biggest hurdle?

My biggest hurdle was maintaining prominence in a highly competitive landscape. This challenge intensified when a major client drastically cut marketing costs, resulting in a significant financial blow to my business. The reduced revenue forced me to downscale operations, impacting both my team and resources. Navigating this tough period required resilience and strategic adjustments. I had to streamline processes, optimize existing resources, and explore new markets to sustain the business. This experience highlighted the importance of adaptability and the need to diversify the client base to mitigate risks associated with dependency on a few key clients. Despite the setback, it was a valuable learning phase that ultimately strengthened my approach to business management.