Memorability
What does your company do?
Memorability offers neuroscience-based brain health applications that help individuals, teams, and organisations in high demand environments to improve performance, e resilience, and wellbeing. We offer masterclasses, online courses, consultations, and retreats. We deliver brain skills training rooted in science, customised depending on environment, goals, and challenges.
What is your biggest success?
My biggest success is the meaningful and measurable impact I have made by translating complex neuroscience into practical, accessible tools that people can use daily. I designed a unique brain skills model and behaviour change process to empower individuals, teams and organisations. The positive feedback and impact are my motivation as I continue to refine the model and expand its reach. This work continues with the Africa Brain Health Network, a Pan-African, multidisciplinary network that I co-founded and currently lead. We take a futurist approach- integrating neuroscience, indigenous knowledge systems, and technology.
What has been your biggest hurdle?
The biggest challenge has been ensuring that the solutions offered are practical not theory. We often know what we must do but making the change we need to is the real challenge. From the start in 2017, when brain health was a novel concept for many, it was essential for me to bridge the gap between complex neuroscience concepts and effective practices with real-time benefits. This meant designing applications that go beyond health literacy to support real behaviour change and sustained mental wellbeing and brain health. The challenge continues as I ensure that we adapt depending on user experience and scientific advancements.
