Kirti Ranchod

The Medical Community Pty Ltd

What does your company do?

Memorability provides neuroscience-based mental wellness and brain health solutions for individuals and organisations with online courses, in-person masterclasses, and customised solutions. Content has been designed to motivate behaviour change and personal development using brain skills model and and experiential learning journey. Psychological tools such as self-efficacy are included in this.

What is your biggest success?

Positive feedback from the people who have completed a course, masterclass or community-engagement session. People have reported changing behaviour, finding the tools needed to support their mental health, and appreciating that they are able to adopt healthier habits. This has included people who have started drawing and finding that this helps them to sleep better or using the relaxation technique for stressful situations.

What has been your biggest hurdle?

The biggest hurdle was a mindset shift from being a clinical doctor to an entrepreneur. How I viewed success, how to achieve success, having confidence in what I was doing required a huge internal shift. The change required multiple approaches especially since I didn't quite recognize the problem earlier in my entrepreneurship journey. I have invested in books, courses, entrepreneurship programs, design programs, peer support, specific experiences, reaching out to friends, family and strangers, and a business coach/ strategist to change this.