Padel Invitational PTY LTD
What does your company do?
The Padel Invitational is an elite padel tournament that sees South Africa’s best sportsmen and women challenge padel enthusiasts in an intermediate and advanced showdown. The inaugural tournament was held in the Capital City on the 22-23 February 2025.
Celebrating the fastest-growing sport in the world, The Padel Invitational featured South African Sportsmen and Women, South African Celebrities and select teams that played for glory over two days.
What is your biggest success?
The first Sunbet Padel Invitational took place at Africa Padel Brooklyn 21-22 February and really made an impact in the padel community.
We had a published media reach of over 17 million views accross digital published media excluding physical published media such as newspapers and magazines.
We reached over 1.3 million views on our owned social media platforms.
We had 72 players involved in the tournament over the two day and hosted over 600 spectators per day at the venue.
The players we're also hosted at gala dinners and evening events at Time Square Casino over the duration of the tournament.
We feel that the event has really set the standard for padel events in South Africa
What has been your biggest hurdle?
This event was the first of its kind and being a small team it was quite challenging to secure sponsorship for an inaugural event. We tried extremely hard to create an event as a proof on concept on a limited budget. Padel is a growing sport in South Africa however corporates are still unsure of the ROI when it comes to investing in the sport. We wanted to create a holistic package where a sponsor can buy into the concept and every little detail is taken care of for them. Our events team ensures that all elements are fully taken care of.
This event offers a unique stand point for brands wanting to get involved in the sport of padel.
