What the Fudge
What does your company do?
We do beautiful, high-quality, unique fudge products. We are the first in Africa to do with fudge what we do. We like to say that we think outside of the "blocks". So we do not do the regular fudge blocks that everyone knows. Instead we do things like bite sized Turkish Delight enrobed in Rose Fudge packaged in a jar, coffee flavoured fudge on a stick that is stuffed with choc-chip cookies and drizzled with Belgian chocolate or our Rose shaped and flavoured fudge slab with Turkish delight bits and edible gold flakes and this is only three of our twenty amazing products. Then we also customize our products according to the clients event theme and here we cater to weddings, baby showers, churches, organizations and more. We are also the home of the fudge-on-a-stick.
What is your biggest success?
Last year I won not only a Whitaker Foundation Women's livelihood Grant, funded by L'Oreal, but also came second place in the Rlabs and Afrilabs Revup Woman Incubator Programme Business pitch competition. These funds could be utilized toward stock, equipment, rebranding and market fees. People are excited about our product. We have also just been accepted into the Makers Landing Food Incubator Programme and this gives us access to mentorship from expereinced business men/women and chefs and a fully equipped commercial kitchen to prepare our products in.
What has been your biggest hurdle?
Up to this point, markets have been our main sales channel. We have however found that some of our markets have taken a dip. We need to have either our own store in a central location, a luxury container shop in the right location or a mobile food trailer and reliable vehicle to join in at the big events or trailer food venues. We have gotten over the small hurdles like lacking resources and so forth, but it is these big needs that are holding us back.
