Lebogang mpete

What does your company do?

We take pride in being the first shoe shop in south Africa to offer a comprehensive range of high-quality heels in sizes 1 to 8 for women. Our mission is to empower women by providing stylish and comfortable footwear for every occasion, especially catering to those with petite feet who have struggled to find fitting heels. In less than 7 months, we've grown our TikTok following to nearly 70,000, driven by our commitment to excellence and our vibrant community of supporters. Approximately 80% of our customers are graduating girls, prom girls, and petite women who have found a home in our brand for their special occasions. Our rapid growth and dedicated fanbase reflect our dedication to meeting the unique needs of our customers. Achievements: - First African shoe shop to offer sizes 1 to 8 in heels. - Nearly 70,000 TikTok followers in under 7 months. - Strong support from graduating girls, prom girls, and petite women. Why We Stand Out: Our innovative approach to sizing and our dedication to quality have set us apart in the market. We understand the challenges faced by women with petite feet and have created a brand that celebrates and addresses their needs, ensuring that every woman can find the perfect pair of heels for her special moments.

What is your biggest success?

Our biggest success has been providing small-size heels to grown women who have never worn heels before. We receive countless stories about how Leeluxe is the first pair of heels a 25 or 35-year-old woman has ever owned, which fills me with joy. Being an answered prayer for so many women is truly rewarding. Additionally, we’ve become a favorite for matric dance and graduation girls. Our rapid growth, achieved through consistency and dedication, has been inspiring. I never hide from them the fact that I started Leeluxe with just R3000. Now, I’m about to launch my first storefront in less than a year. With God, commitment, consistency, and hunger, every dream is attainable.

What has been your biggest hurdle?

Our biggest hurdle was starting as an online store. It required significant effort and dedication to convince our customers that we were a legitimate business and not a scam. This challenge pushed us to build trust and credibility with our audience through transparency and consistent quality.