Socialite Digital
What does your company do?
We make magic for brands big and small, locally and beyond. We’re a full-stack creative agency, specialising in videography, photography, branding, graphic design, social media, paid advertising, web development, email marketing and print advertising. We are flexible and adaptable and we can operate in in ALL industries. I am not kidding when I say all. We have worked with skincare and beauty brands, veterinary compounding brands, vehicle technology specialists and so much more. Needless to say, we can be filming facials on a Monday, and climbing into fuel tanker trucks on Friday for videography, or perhaps flying to Cape Town to film an event. This is my favourite part, being able to meet so many people and see so many things!
Here is some of our favourite creative work of late: https://www.instagram.com/reel/DKhYuluNuB2/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
What is your biggest success?
1. MY TEAM! Without them, I wouldn’t be where I am today, and they’ve each taken a chance on me, with Matt quitting his job, where he got to work with the biggest brands in SA, to build the agency with me, to Nicole closing her own marketing agency to join us and put her all into everything she does.
2. I finally got Socialite Gives back up and running, and we just had our first event, raising funds for period cups for matric girls of Cosmo City High School, we will be doing the menstrual cup handout there later this year, hopefully to grade 11s as well after our second fundraising event.
3. The work we’ve put out in the last year: I have invested money into equipment and the best team and we have produced the best work of my career. I am so proud.
What has been your biggest hurdle?
Nothing could have prepared me for being a business owner. There are many business hurdles, running a business itself often feels like one big hurdle (but there’s no hurdle I’d rather face!) Unfortunately I have a few personal medical conditions which have been a bit of a hurdle. My heart condition, which feels worse when I stress, and my OCD, unfortunately not the kind in the movies where you just like everything a certain way, but rather a debilitating mental disorder which has made daily tasks feel mammoth. Running a business and looking after myself has been a tough balancing act with many lows. Luckily for me, I have a team who I am very transparent with regarding my conditions, and they have been a massive support, from helping me laugh about the chaos to educating themselves on the conditions and talking me through things when times get tough.
