Merishka Harilall

Alter Ego Promotions and Events

What does your company do?

Alter Ego Promotions and Events is a private enterprise with a national footprint in South Africa specialising in below the line marketing. Our team have created and worked on campaigns for some of the biggest brands in South Africa such as Sun International, Pick ‘n Pay, Trace TV and Vodacom to name a few. Please visit our website for more information:

What is your biggest success?

I am a 24 year old self-made female entrepreneur in South Africa who started working at the age of 14 in the hospitality industry. At the age of 20 while studying at Vega and funding my marketing degree, I founded Alter Ego Promotions and Events. Since then, I have been able to work with incredible brands, employ well over 500 staff as well as partner up with incredible SME’s in South Africa. This journey has been my greatest success and I hope to continue to up-skill and provide opportunity for those around me and grow further.

What has been your biggest hurdle?

The biggest hurdle that I have had to overcome in business would be scaling to a national footprint and communicating effectively across at a national level. The current global pandemic has also been incredibly challenging but from my short lived experienced in life and business there are always hurdles, we should aim to overcome and adapt.

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