Moliehi Didie Makobane

TSQ Creatives Pty (Ltd)

What does your company do?

TSQ Creatives Pty (Ltd) is a holding project development company that creates projects through digital content and merchandising via its subsidiary companies. House of Didie; an e-commerce online store- is one of the subsidiary companies of TSQ Creatives. House of Didie is currently in operation and selling its first in store product, Didie Lips. A range of six nude glosses that specially formulated to cater to women of colour and keep one's lips nourished and moisturised for longer.

What is your biggest success?

Our biggest success was managing to launch, having a fully operational website, shooting the campaign video and putting it out there. We are also making sales although there is room for improvement. The positive reviews we have also received from existing and new customers has been amazing. We also have our very first international shipment taking place so it's really incredibly exciting to know that our brand is being recognised globally.

What has been your biggest hurdle?

Our biggest hurdle has been allocating a brand strategist who is in alignment with our brand. Marketing outside of social media, getting customers to purchase products online.