Bellarosa WIP Productions (Pty) Ltd
What does your company do?
We are poultry farm that produces fresh chicken and fresh Farm eggs. We plant potatoes and Spinach for Vegetable production and we train and mentor small scale farmers who want to be commercial farmers in the near future.
What is your biggest success?
Bellarosa WIP Productions Poultry excels in
sustainability through:
• Contributing to the upliftment, enabling and empowering of individual South Africans
by equipping them with the skills and competencies needed for economic growth and
social development;
• Meeting the standards and requirements of the Municipal Health authority;
• Providing professional, excellent and relevant poultry products to the market it serves;
• Equipping its employees through training and career guidance;
• Working with stakeholders to ensure Nobubele’s values are met and are integral to
the business, these being Trust, Transparency and Respect etc.
• Tasking itself with and committing to empowerment and employment equity;
• Uplifting of local communities by investing in community involvement and job creation;
• Creating of strategic partnerships with other informal service providers ;
• To encourage and promote gender sensitive environment in all the business activities
in which the business partakes.
Although the technology used in this industry is relatively low to medium tech, the emphasis
is on the ability to deliver high quality, chicken products, presented in an attractive manner,
especially for the market that we are serving. In order to achieve this, we ensure consistency
in the product and service, extensive training is done for staff in the abattoir to ensure that
only the highest standards are maintained. In order to achieve this, all permanent and
temporary staff undergo regular training and ‘ghost’ critics are I invited to evaluate some of
the product and comment on it, this to ensure that the high standards are maintained, as there
is a reputation to uphold.
What has been your biggest hurdle?
High feed prices and climate change due heavy rains and draught
