Nomthandazo Mashinini

EMPYREAL ESSENTIALS

What does your company do?

Empyreal Essentials specializes in creating high-quality skincare products tailored to meet the unique needs of young adults like myself. We offer a range of products, including cleansers, moisturizers, serums, and masks, designed to address common skincare concerns such as acne, dryness, and uneven skin tone. Our formulations are carefully crafted using gentle yet effective ingredients to ensure optimal results without causing irritation. We're dedicated to promoting healthy skin habits and empowering young people to feel confident and comfortable in their own skin.

What is your biggest success?

My biggest success is providing excellent customer service, and engaging marketing strategies which has helped me attract and retain customers, leading to long-term success. Additionally, receiving positive feedback and reviews from satisfied customers which is a significant milestone for my business.

What has been your biggest hurdle?

It is building brand awareness and gaining customer trust in a competitive market. I believe that it takes time and effort to establish a reputation for quality products and reliable customer service.