Nomthandazo Mashinini

Empyreal Essentials

What does your company do?

Empyreal Essentials specializes in creating skincare products tailored to meet the unique needs of young adults like myself. We offer a range of products, including cleansers, moisturizers, serums, and masks, designed to address common skincare concerns such as acne, dryness, and uneven skin tone. Our formulations are carefully crafted using gentle yet effective ingredients to ensure optimal results without causing irritation. We're dedicated to promoting healthy skin habits and empowering young people to feel confident and comfortable in their own skin. Our slogan, "Nourish to Flourish," encapsulates our philosophy of nurturing the skin with enriching ingredients to facilitate its vibrant and flourishing state. It embodies our belief that by providing the skin with the essential nourishment it needs, we empower individuals to thrive and exude confidence in their everyday lives.

What is your biggest success?

My biggest success is providing excellent customer service and engaging marketing strategies, which have helped me attract and retain customers which may lead to long-term success ,receiving positive feedback and reviews from satisfied customers is a significant milestone for my business. Additionally I've seen significant growth on my social media accounts, and I'm thrilled to announce that I’ve successfully sold my first batch of products

What has been your biggest hurdle?

My biggest hurdle has been building brand awareness and gaining customer trust in a competitive market. I believe that it takes time and effort to establish a reputation for quality products and reliable customer service. Also keeping prices competitive can be tricky, especially when competing with both luxury and budget brands. Additionally, it's challenging to navigate this business alone, especially as a 21-year-old entrepreneur handling everything independently. From product development to marketing strategies. I'm wearing multiple hats and making decisions that I believe are right for my business.