Nondumiso Pikashe

Sesfikile wines services

What does your company do?

We produce lifestyle wines of unusual grape varieties. Our objective is to use wine as conduit for change and engagement.

What is your biggest success?

Working with Ellis Wines of Richmond in the UK, Collaboration with Gotherewines in the US Just trudging forward and inspiring others that barriers can be broken

What has been your biggest hurdle?

Sesfikile wines is my brand name . It means " we have arrived " literally translated. It is a multi faceted concept about celebration, inspiration and aspiration. In the world of wine, there hasn't been orientation about wine brand in an indigenous language. I struggled with stereotypes and resistance from wine buyers across retail chains and the SA hospitality sector. Yet Sesfikile is winning awards on quality and inclusive innovation. This impacted my business from market access.