Phelisa Mini

Laoir (Pty) Ltd

What does your company do?

La'Oir is a luxury nail bar dedicated to providing an unparalleled experience of beauty, relaxation, and empowerment at an affordable price point. Our salon offers a range of premium nail care services, including manicures, pedicures, nail enhancements, and nail art, all delivered with meticulous attention to detail and personalized care. At La'Oir, we believe that beauty should be an experience, not just a service. Our vision is to redefine the standards of luxury beauty, making it accessible to everyone. We pride ourselves on creating a space where self-expression is celebrated, and each client is treated to an indulgent escape.

What is your biggest success?

Our biggest success at La'Oir has been our ability to resonate with our target audience by offering a luxurious yet affordable experience. By prioritizing our clients' bookings and ensuring their comfort is paramount, we have received overwhelmingly positive feedback about the premium experience we provide. Our commitment to delivering personalized, high-quality services has not only appealed to our target demographic but also fostered a sense of trust and loyalty among our clientele. At La'Oir, we take pride in exceeding expectations and creating a space where every client feels valued, pampered, and empowered.

What has been your biggest hurdle?

Our biggest hurdle at La'Oir has been the visibility of our store, as it is not openly visible to pedestrians. Overcoming this challenge has required significant investment in marketing efforts to ensure that people are aware of our brand and where we are situated. Despite offering luxurious and affordable services, reaching our target audience has been a continuous effort, requiring creative strategies to increase visibility and attract foot traffic to our location. While this hurdle has presented its share of challenges, we remain committed to finding innovative solutions to enhance our visibility and better connect with our community.