Le Petit Playhouse (Pietermaritzburg)
What does your company do?
Le Petit Playhouse is a charming role play village designed to inspire children to engage in purposeful play. The playhouse’s carefully curated for kids to engage and learn imaginatively. The unique selling proposition are the interactive play session where kids engage our in house puppets who are experts in story telling. While the kids engage in play parents enjoy a cappuccino whilst observing how their kids interact & learn.
What is your biggest success?
Our biggest success has been having a minimum of 150 children visit the play house/month - with many returning visitors, proving that parents enjoy the concept of Le Petit as an weekend/ alternative purposeful activity outside of everyday schooling. Further to this all our employees are youth, with some studying towards early childhood development ~ one of our missions is to get the youth ‘corporate’ ready through the experience they get from Le Petit - so far 1 has been spotted & recruited by a school.
What has been your biggest hurdle?
Our biggest hurdle is marketing investment. There are high barriers to entry when getting into a franchise business & because we are still in our infancy stage of business development one of our biggest hurdles is finding extra funding (whether our own pockets or externally) to invest further on awareness,
