Preeshini Anirudh

What does your company do?

We are a resourcing company Below is our main focus Core Services • Software Solutions: AP Resources specializes in website design, domain registration and hosting, email hosting, and custom application development. Their bespoke software solutions cater to various business operations, including financial management, logistics, fuel management, asset tracking, retail solutions, and customer relationship management (CRM).  • Workwear & PPE Supply: The company provides a comprehensive selection of personal protective equipment (PPE) and corporate workwear, such as branded shirts, safety glasses, gloves, hard hats, and overalls, ensuring quality and affordability for various industry sectors.  • Recruitment Services: AP Resources offers recruitment and temporary employment services across multiple sectors, including technology, office administration, IT support, and accounting, connecting businesses with qualified professionals.  • Branding & Corporate Gifting: They provide a range of branded promotional items and corporate gifts suitable for staff onboarding, long-service awards, conferences, and office events, enhancing brand visibility and employee engagement.

What is your biggest success?

In 2022, AP Resources was approached by a mid-sized logistics company struggling with inefficient fuel tracking and asset management. We designed and deployed a custom software solution that integrated real-time fuel monitoring with asset tracking. Within three months, the client reported a 25% reduction in fuel losses and improved fleet efficiency. Our solution became a cornerstone of their operations, leading them to recommend AP Resources to other companies in their network—expanding our client base and solidifying our reputation as a reliable tech partner in the logistics sector.

What has been your biggest hurdle?

When we started AP Resources, one of the toughest challenges was being taken seriously across such diverse industries—especially as a new, 100% Black-owned business. We didn’t have big-name clients or major backing in the beginning, and breaking into competitive sectors like tech, PPE supply, and recruitment was intimidating. There were moments when we questioned whether trying to do so much was even possible. But what got us through was our commitment to showing up, delivering what we promised, and treating every client—big or small—with care and respect. Slowly, word started to spread. Our clients came back, and they referred others. That trust became the foundation we built everything on.