Muffin Tops
What does your company do?
Muffin Tops, established in 2020, is an innovative South African bakery founded by Rebaone Sephoti, offering wholesome homemade bread and a delightful range of oven treats. Our flagship product, Potato Bread, has quickly become a customer favourite for its exceptional taste and quality. As a 100% black female-owned business, we are committed to serving our community with fresh, authentic baked goods.Our mission is to provide the freshest bread and pastries, crafted with minimal ingredients for a truly authentic taste. Muffin Tops is designed to cater to the fast-paced lives of our customers, filling a gap in the market for comforting, homemade treats that bring warmth and joy to even the busiest of days.
What is your biggest success?
Some of my biggest successes have been finding ways to thrive despite limited resources. My strawberry cupcakes, praised by customers as 'clouds dancing on her tongue,' have become a signature product, drawing repeat business and positive reviews. I’ve successfully handled large orders, demonstrating my ability to manage pressure while delivering quality and consistency.
Despite working from a home kitchen with limited equipment, I've continued to grow my brand through creative content on Instagram and connecting with my community. Participating in exhibitions and running promotions has helped raise awareness of my business, showing my commitment to pushing forward even with financial and logistical constraints.
Personally, one of my proudest achievements has been balancing the responsibilities of a full-time job, running a bakery, and raising a family. I’ve also had the privilege of mentoring my son in entrepreneurship through his school baking project, teaching him the value of hard work and perseverance.
Above all, staying true to my God-inspired vision of serving others and fostering community remains my greatest success. I continue to build on resilience and drive, knowing that the best is yet to come.
What has been your biggest hurdle?
The biggest hurdle for me in business has been navigating growth while being financially stretched. Running a business that’s rooted in purpose, to serve and nourish means I’ve often poured in personal resources without always seeing a return. I’ve had to be creative, disciplined, and resilient through seasons of rejection, slow sales, and limited support. At times, it felt like I was baking hope into loaves I wasn’t sure anyone would buy.
But each challenge taught me something: how to stretch five ingredients into ten, how to show up even when discouraged, and how to keep trusting that 'all things work together for good' even in business.
