Lucrative Communications (Pty) Ltd
What does your company do?
Lucrative Communications is a dynamic PR agency specializing in Public Relations and Strategic Communications. We offer end-to-end brand-building solutions, including Marketing, Advertising, and Publicity. As a results-driven agency, we take pride in driving the growth and long-term success of our clients.
What is your biggest success?
My biggest success so far was a highly impactful campaign I led last year for one of my clients. Through strategic media relations, we executed a PR campaign that generated over R4 billion in PR value. It was a powerful reminder of what we’re truly capable of achieving.
What has been your biggest hurdle?
As a sole owner, building the business from the ground up has been both rewarding and challenging. While my strengths have carried us this far, there are also areas—particularly financial support and management—that have made it difficult for the agency to scale and grow sustainably.
