Shanaaz Nel

Media Host

What does your company do?

Media Host aims to create a single source of knowledge and insights for the marketing, communications, and entertainment disciplines. Using both human excellence and technical innovations, we manage all forms of media. We measure and analyse the impact of your marketing mix on your business to help inform your communications and marketing strategy. Our product offerings include: - Creative asset management & distribution - Content monitoring, measurement and analysis - Creative content strategy & research

What is your biggest success?

In 2023, I led the successful acquisition and merger of Professional Evaluation and Research (PEAR) into the Media Host group, assuming the role of CEO to lead the newly formed entity. This strategic move not only streamlined operations but also paved the way for innovative growth opportunities. Since the merger, our focus has been on optimizing costs without compromising on service excellence. We have navigated challenges with resilience, consistently prioritizing customer satisfaction while introducing groundbreaking products and services tailored to meet evolving market demands. Our journey has been marked by a commitment to innovation and customer-centricity, driving tangible results while maintaining a steadfast dedication to our core values.

What has been your biggest hurdle?

Access to resources and finances to expand our operations into the African market. Media Host has developed bespoke recording and monitoring technology to support and enable Media and Advertising agencies to reach and monitor their clients media assest in near to real time.