Sharon Malau

Batsi underwear

What does your company do?

Executive Summary We are BATSI, a brand that has invented period underwear. We are an upcoming unlaunched online period underwear business based in South Africa. Our mission is to provide a product that is unique and distinguishes itself from others in the industry. We have found a gap in the market for a product that is convenient and enjoyable. It’s easy to wash, comfortable does not pull or tug or end up in all the wrong places. It’s basically an underwear that positions sanitary towels in such a way that women feel comfortable during the time of the month. I Sharon Molebatsi Malau invented this underwear because of all the problems I faced during my menstrual cycle. This is an under you will want to have in your drawer. As women when it’s that time of the month we often become frustrated because we have to go over a pile of underwear to pick for our days of the menstrual cycle. Let me tell you why BATSI period underwear has a gap in the market. Our potential competitors period underwear’s are exactly like panties they can be worn without a combination of a pad or tampon and the underwear is suppose to absorb all the blood through out the day. They come in different grades for eg one may be equivalent to 3pads or 2 tampons etc Here’s the issue. The vagina likes to say in the acidic range, where as blood is a basic substance. So whenever a woman is on her period and they have a pad or a tampon on, there is a shift of PH (potential of hydrogen) that happens in the vagina. Some women who are attuned to their bodies will notice a bit of an odor, like a fishy odor around that time. That is because of the shift of PH that happens. If a women allows that shift to linger or happen for a long period of time they are most likely to get Bacterial Vaginosis Unfortunately when you’re wearing an underwear that is absorbing blood all day (competitors period underwear) same thing can happen because you’ll be shifting the PH of the vagina. BATSI Underwear was born….!!!! • Great product to use in combination with pads/ sanitary towels • Less likely to get BV Bacterial Vaginosis as you’ll have to change your pad as normal • Positions the sanitary towel well • Hygienic ,of course it does have to be washed but compared to our competitors it’s not messy you won’t have to worry about washing blood stains. • Good bye to wearing panties and a tights because they’re a pair of tights • Worry less about those drops while you are changing your sanitary towels in a hurry because it positions it well • Teens will enjoy it, it will increase their confidence • Good bye to underwear and having to run water on you heavy bloody stains • Flexible in terms positioning the sanitary towel BATSI~ was founded with the vision of filling a gap in the South African underwear and fashion online market. We recognized the need for a reliable online clothing store that caters to the diverse needs of women, fashion-forward millennials, and online shoppers. Our team of passionate individuals has extensive experience in the fashion industry and is committed to delivering high-quality products and exceptional customer service. The online clothing industry in South Africa is experiencing significant growth, fueled by the increasing popularity of e-commerce and the convenience it offers to consumers. As a result, BATSI , an upcoming unlaunched business, is poised to enter this thriving market as an online clothing retailer given the fact that South Africa has a population of over 60 million people, with a growing middle class that has a rising disposable income. 32. 55 million of South Africans with an additional 6.38 million e-commerce users are expected to shop on line by this year 2024. In South Africa the retail market online is 6.8% and will increase by an average of 6.5% to 8.8% in 2027 This presents a favourable market for BATSI to tap into, as consumers are increasingly embracing online shopping for its convenience and accessibility. With a distribution channel focused on online platforms, BATSI aims to cater to the evolving needs and preferences of South African consumers. • The rise of e-commerce: After the Pandemic Online shopping has become increasingly popular in South Africa, with more consumers embracing the convenience of purchasing clothing online. Among South African consumers the two most popular categories for online purchases are Clothing and Shoes. 46 percent and 36 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 1,528 respondents in South Africa, BATSI aims to capitalize on this trend by providing a seamless online shopping experience through our fast and reliable distribution channel. I.e reliable easy to use website With a rising middle class and increasing disposable incomes, South African consumers have more purchasing power. BATSI aims to provide affordable clothing options without compromising on quality, making our products accessible to a broader customer base. Mobile devices have become the primary means of accessing the internet for many South African consumers. BATSI will optimize our online platform for mobile devices, ensuring a seamless and user-friendly shopping experience for customers on the go. Social media platforms play a significant role in shaping consumer preferences and driving purchasing decisions. BATSI will leverage social media channels to showcase our clothing range, engage with customers, and create a strong brand presence in the online clothing industry.Overall, the online clothing industry in South Africa presents a promising opportunity for BATSI. Business Objectives Our period underwear range will serve as a strategy to win our target market and earn their trust In order to expand our clothing line range. Short-term Objectives • Establish partnership with popular sanitary towel brands i.e. Always • Increase brand awareness among South African consumers through targeted social media campaigns within the first year of operation. • Establish partnerships with popular South African fashion influencers to promote our underwear range and increase brand visibility within the first year of operation i.e. post while wearing them • Optimize our online platform for mobile devices to enhance the user experience and increase mobile sales within the first year of operation. • Launch a referral program to intensify existing customers to refer new customers, aiming to acquire a minimum of 500 new customers within the first year of operation. • We can have our existing clients to make reels unpacking our attractive packages and sharing experience online #viral • Establish partnership with clothing brands to have them sell our product in their store i.e. Mr price, pick and pay clothing Medium-term Objectives • Expand our product range to include a wider variety of clothing options, such as dresses, tops, and pants, vintage and street wear designs within the next 3 years. • Increasing fashion consciousness: South African consumers are becoming more fashion-conscious and are seeking trendy and stylish clothing options. BATSI curated collection of clothing and unique women underwear will cater to these evolving fashion preferences, ensuring we stay ahead of the competition. • Establish a physical presence by opening at least 2 brick-and-mortar stores in high-traffic areas of major South African cities within the next 4 years. • Implement a customer loyalty program to reward repeat purchases and encourage customer retention, aiming for a customer retention rate of at least 30% within the next 4 years. • Form partnerships with local South African designers to offer exclusive collaborative collections, enhancing our brand image and attracting a wider customer base within the next 4 years. Long-term Objectives • Expand our online distribution channel to cater to neighbouring countries in Southern Africa, such as Namibia, Botswana, and Zimbabwe, or even international shipping within the next 5 years. • Achieve a market share of 10% in the online clothing industry in South Africa within the next 5 years. • Establish BATSI as a leading sustainable fashion brand in South Africa by incorporating eco-friendly materials and ethical manufacturing practices within the next 7 years. • Expand our team to include a dedicated customer service department to enhance the customer experience and ensure prompt resolution of inquiries and issues within the next 7 years.By setting these SMART objectives, we aim to establish a strong market presence in the online clothing industry in South Africa, cater to the evolving needs of our customers, and position BATSI as a reputable and sustainable fashion brand in the long run. • Expansion into International Markets: With our online distribution channel, we have the opportunity to expand our business beyond South Africa and tap into international markets. This allows us to reach a larger customer base and increase our revenue potential. At BATSI , we prioritize fast and reliable distribution to ensure that our customers receive their orders in a timely manner. This allows us to provide excellent customer service and build trust with our clients. Our underwear and clothing designs are perfect for both casual and formal occasions, offering versatile and stylish options for any wardrobe. This gives us a competitive edge in the online clothing market as customers are always looking for fashionable and adaptable clothing. With our online platform, customers in South Africa can enjoy convenient online shopping. They can easily browse through our unique and affordable clothing, make purchases, and have them delivered right to their doorstep. As an upcoming unlaunched business, we have the advantage of being able to create a fresh and innovative brand image. This allows us to attract customers who are looking for new and exciting options in the online clothing industry. utilizing an online distribution channel, we can reach a wider audience and expand our customer base beyond South Africa. This opens up opportunities for international growth and increased sales. 1. PROBLEM As a new business, we currently only have one employee. This can pose challenges in terms of managing operations and ensuring efficient customer service. However, we plan to mitigate this weakness by the grant and potentially hiring additional staff as the business grows. Being an upcoming unlaunched business, we may face initial difficulties in building brand awareness therefore we need equipment, good quality laptops at least two to install softwares that could potentially detect cyber thieves, fraudulent activities. We also need to connect to uncapped Wi-Fi because the online market in South Africa is experiencing significant growth presenting us with ample opportunities to capture a larger market. We need a very attractive website to focus on creating a strong online presence. The grant will also help us on that. The company will need material for our products as well as packaging we are a brand so embroidery is also included in the package because we understand that attention to detail of a quality product helps us stand out. All our products will be branded. We don’t have the equipment for that the grant that we receive will determine if we can afford the machine or not otherwise the company will have to use a Supplier. The product will be delivered to our customers therefore Partnering with the right courier service will be an advantage. The online clothing industry is highly competitive, with many established brands already operating in the market. However, we plan to differentiate ourselves through our unique product offerings, excellent customer service, and competitive pricing. Economic factors such as inflation, currency fluctuations, or changes in consumer spending patterns can impact the purchasing power of our target market. To mitigate this threat, we will closely monitor economic trends and adjust our pricing and marketing strategies accordingly. RISK MANAGEMENT • Fraud • Copyright infringement • Reputation • Credit card fraud • Website hackings BATSI REVENUE Model & FINANCIAL PROJECTIONS BATSI will be operating with a Production Model. • Production Model /Transactional Model GROWTH PLAN How will I use the fund on product development  

What is your biggest success?

Rising from the scourge of unemployment. I am currently owning two businesses and running them. Writen and currently producing a Theatre production. BATSI Underwear invention. I’ve just invented period tights/underwear. Sold a couple underwear to family members because. Despite my unemployment challenge and my financial constraints in order to further my studies I’ve managed to thrive through my skills and talent.

What has been your biggest hurdle?

Not allowing myself to grow as a person who is a creative by dwelling on why "I'm unemployed but I've been applying." The hurdle of stagnancy and comfort zone". It was not easy to stretch my mind knowing very well that it was possible to do so. I just wanted to be like everyone else. To wake up in the morning and go to work and earn my salary at the end of the month. Being where I am today was my biggest hurdle. Becoming an entrepreneur. Stretching my mindset inventing an underwear. Renewing my mind and taking that leap of faith.