Sharon Rushton

What does your company do?

Life Link Pregnancy Crisis Centre offers positive alternatives to abortion and abandonment to all women facing an unplanned or unwanted pregnancy. We offer free services which include: Pregnancy testing, options counseling; adoption information; adoption facilitation; non diagnostic ultrasounds; HIV testing and counselling, antenatal classes; life skills development and entrepreneurial programme as well as a single mom support program where moms get material support to look after their babies for the first year of the baby's life. In 2023 we supported 220 single momsour motto is "an informed choice is a responsible choice". As a project of Life Link we also run a small baby shelter for 6 abandoned babies called Jeremiah's Hope where we care for abandoned babies until they get adopted into their forever families.

What is your biggest success?

My greatest achievement has been dedicating 23 years of my life to serve women and children in crisis; to persevere through the bad times and to embrace and enjoy the good times.

What has been your biggest hurdle?

For many NPOs the biggest hurdle is funding especially when we are constantly experiencing opposition; economically tough times and a decrease in available cash from donors. It has also been difficult to hold on to the vision despite others not understanding or agreeing with my vision or mission. Perseverance is key.