Stephanie Botha

TasteBox

What does your company do?

As a dietician, I know that a home cooked supper is the healthiest option at the end of a busy day. But in this fast paced world where time is precious, trying to think of what to cook, then still get to the shop to buy ingredients and then have to spend a fair amount of time preparing it can feel like an insurmountable task. My passion is helping individuals, couples and families get back to old school home cooked suppers, which are better for your health & your budget, in half the time, with far less effort and with zero waste. We do all the hard yards for you- the thinking, the shopping and all the chopping! Simply open your meal kit, follow our beautifully presented and easy to follow recipe card and Voila!! Supper sorted.

What is your biggest success?

The fact that we have loyal, repeat customers week in and week out. These customers have figured out that our product saves them time and money and they get the incredible benefit of a delicious healthy meal for them and/or their family in less than half the time it would usually take. Our personal touch, our immaculate product and our ability to deliver the product we promise to is a huge source of pride. These repeat customers are a testament to the fact that we are on the right track and doing something right!

What has been your biggest hurdle?

Growing our customer base to the point where we are financially stable enough to start expanding our business and adding new products. Social media only does so much. We need to get around the fact that many people view our product as a luxury- that’s not what we are. We are endeavouring to make old fashioned home cooked suppers sexy again, in half the time, with none of the waste and far less effort.