Sthembile Thobeka Mshengu

What does your company do?

Yona Brands is a toiletry, skin, and hair care manufacturing company committed to producing high-quality products. Our dedication to quality is reflected in our rigorous testing process, which includes evaluation by the South African National Accreditation System (SANAS) and the South African Bureau of Standards (SABS). As a manufacturer, we prioritize the health and satisfaction of our customers by ensuring that our products meet or exceed industry standards for safety, efficacy, and quality. Our diverse range of offerings encompasses toiletries, skincare, and hair care solutions designed to meet the needs of consumers across various demographics. With a focus on innovation and continuous improvement, We invest in research and development to formulate products that deliver tangible benefits while upholding our commitment to sustainability and ethical business practices. Our mission is to enhance the well-being and confidence of our customers by providing them with trusted and reliable personal care solutions. At Yona Brands, we believe that everyone deserves access to premium-quality toiletries, skincare, and hair care products that promote self-care and nourish the body from head to toe.

What is your biggest success?

Yona Brands has achieved significant success through several key milestones. Among these, our most notable accomplishments include: Retail Shelf Presence: Successfully getting our products onto retail shelves marks a significant achievement for Yona Brands. This accomplishment signifies not only market validation but also consumer trust in our products' quality and effectiveness. Positive Results for Relaxers: The positive reception and results received for our relaxers represent a pivotal moment for Yona Brands. This recognition indicates that our products are meeting the needs and expectations of our target audience, fostering customer satisfaction and loyalty. Grant of Manufacturing Machines: Securing manufacturing machines from the Agribusiness Development Agency represents a crucial milestone in our operational capabilities. This grant enables us to scale our production capacity, streamline our manufacturing processes, and meet growing consumer demand more efficiently. These successes demonstrate Yona Brands' commitment to delivering high-quality skincare and haircare products that resonate with consumers and drive business growth. Moving forward, we will continue to build on these achievements, innovate our product offerings, and expand our reach to further solidify our position in the market.

What has been your biggest hurdle?

Yona Brands has faced several challenges on its journey to success. Among these, one of the biggest hurdles we've encountered is likely navigating the competitive landscape of the skincare and haircare industry. This sector is saturated with established brands and products, making it challenging for newer entrants like Yona Brands to gain visibility, market share, and consumer trust. Additionally, securing adequate funding and resources for product development, marketing initiatives, and operational expansion may have posed significant challenges for Yona Brands. Limited access to capital and resources can impede growth opportunities and hinder the implementation of strategic plans to scale the business effectively. Despite these challenges, Yona Brands remains committed to overcoming obstacles, adapting to market dynamics, and continually innovating to meet the evolving needs and preferences of our customers. By addressing these hurdles with resilience, creativity, and strategic planning, we are confident in our ability to achieve long-term success and growth in the skincare and haircare industry.