Yasmine Kazadi

Mercatique Consulting

What does your company do?

Mercatique Consulting specializes in event management and creative solutions, offering services like brand strategy, venue selection, logistics, guest management, and technical production. They cater to both large-scale and smaller events, emphasizing seamless and cost-effective execution. Their offerings include comprehensive event costing, strategic conference production, and expert speaker management. Testimonials highlight their successful implementations for various clients.

What is your biggest success?

Mercatique Consulting, under the leadership of Yasmine Kazadi, has achieved remarkable success in various high-profile projects, demonstrating its expertise in event management and brand development. One of the firm's most significant accomplishments was its involvement in the 15th BRICS Summit in Johannesburg, held from August 22 to 24, 2023. This prestigious event required meticulous planning and execution to cater to the needs of Heads of State and other VIPs. Additionally, Yasmine and the firm's success in co-producing the Tech and Tourism Conference highlighted its capabilities in conference production and event management. Furthermore, the Yasmine is responsible for maintaining Chef Wandile Mabaso’s brand image, developing promotional campaigns, and creating strategies for product launches. These achievements underscore Yasmine Kazadi's ability to assemble and lead a team that executes projects with precision, fostering the continuous growth and success of Mercatique Consulting.

What has been your biggest hurdle?

Yasmine Kazadi's biggest hurdle at Mercatique Consulting has been managing cash flow and ensuring consistency in cash flow management. Operating in the high-stakes arena of event management, Mercatique often faces fluctuating financial demands, from upfront costs for event planning and logistics to delayed payments from large clients. Balancing these financial pressures while maintaining liquidity has been challenging. Yasmine has had to develop robust financial strategies to manage this volatility, ensuring that the firm can cover its expenses and invest in growth opportunities. This involves meticulous budgeting, securing flexible financing options and negotiating favourable payment terms with clients and suppliers. Consistent cash flow is critical for sustaining day-to-day operations and supporting long-term projects. Despite these challenges, Yasmine's adept financial stewardship has enabled Mercatique Consulting to thrive, reinforcing its reputation for reliability and excellence in the competitive event management industry.