Philisiwe Danisa

Ikhanda emafini

What does your company do?

At Ikhanda Emafini Concrete Concepts, we specialize in handcrafting sustainable concrete decor, homeware, and furniture that combines durability and eco-friendliness. Our mission is to provide innovative, long-lasting alternatives to traditional materials, enhancing the aesthetic and environmental sustainability of living spaces. By harnessing the versatility of concrete, we create unique, high-quality pieces that not only elevate home decor but also contribute to a more sustainable.

What is your biggest success?

Our biggest success to date has been the successful placement of our products in two stores, coupled with the gratifying experience of seeing our handmade concrete decor, homeware pieces warmly welcomed into customers' homes. This achievement not only validates our commitment to sustainability and innovative design but also underscores the growing demand for eco-friendly and durable home furnishings. We take immense pride in knowing that our products are now an integral part of our customers' daily lives, fostering a sense of community and connection that drives us to continue pushing boundaries and exploring new possibilities in the world of home decor.

What has been your biggest hurdle?

Our biggest hurdle has been navigating the operational constraints of running a business from home. With a small backyard and limited space, we face significant challenges in scaling our production and expanding our product range to meet growing demand. Additionally, securing adequate financial support as a startup has been a significant obstacle, hindering our ability to invest in necessary infrastructure and talent.As a startup, we require flexible and adaptable solutions to overcome these hurdles and unlock our full potential.