Mbali Soga

TRUELOVE editor-in-chief

After a whirlwind year back at the helm of quarterly women’s glossy TRUELOVE, having enjoyed a stint as Head of Content at South Africa’s biggest fashion e-tailer, Mbali is now in charge of another heritage brand, DRUM.

When it comes to entrepreneurship, she has this to say: ‘I was raised by a single mother, a situation that’s very common in our country. One income stream was never enough; there was always something else my mother had to do for us to get by. She and many other women continue to fight for financial freedom for themselves and their communities. South African women have always been entrepreneurial.

‘It’s an honour to be part of the Santam Women of the Future Awards, which go beyond being an awards ceremony. It is a movement for a call for change, a call for women to take their financial emancipation into their own hands. We look forward to many more years.’

What Mbali will be looking for: ‘I’ll be looking for an entrepreneur who has built a business out of a unique yet almost obvious idea, and which has not only afforded her financial success but has also solved a societal challenge.’