Mbali Soga


There’s a quote by screenwriter, producer and author Shonda Rhimes that resonates strongly with TRUELOVE editor Mbali Soga: ‘I am not lucky. You know what I am? I am smart, I am talented, I take advantage of the opportunities that come my way and I work really, really hard. Do not call me lucky – call me a badass.’ 

For Mbali, these are words that entrepreneurs should draw on when faced with the inevitable challenges of running a business.

“When you look at the soaring unemployment rate paired with the socio-economic imbalances in female-headed households, it’s a no-brainer that for women to thrive and gain independence, entrepreneurship must be championed,” she says. “Unlocking someone’s earning potential will enable them to build a legacy that not only sustains them and their family, but the community at large too.”

After performing various roles for more than a decade at TRUELOVE and venturing into the world of e-commerce as head of content at Superbalist, Mbali is back at the helm as editor of the magazine. 

“I look forward to this next chapter of TRUELOVE,” she says. “It feels more like a homecoming. What I love most about the brand is its ability to use authentic stories to inspire and shape young women’s lives – just as it changed mine from the first issue I ever picked up. I feel honoured to be part of the Santam Women of the Future Awards, and look forward to the rewarding journey of uncovering the stories behind these amazing women.”


“I will be looking for a candidate whose venture has heart and whose accomplishment goes beyond financial reward by changing lives. The business should also be more or less self-sustaining, be able to grow legs and have far-reaching impact.”