Mbali Soga, TRUELOVE Editor

Mbali Soga has been at the helm of TRUELOVE magazine since 2018. Her leaderships saw the brand go from a print platform to a diverse number of platforms – namely experiences/ events as well as digital. She is the overall winner of the 2019 FIPP rising star award and currently sits on the FIPP Board. Mbali’ has worked for several local and international magazine titles namely – Cosmopolitan, Grazia and TRUELOVE Babe. She holds a BA degree in Journalism and Media management and is studying towards her MBA.

Mbali says Covid-19 has turned the way we do business on its head. ‘It can’t be business as usual when the economy starts to function again. Entrepreneurs were impacted heavily by the pressure of paying a workforce whilst not being able to do business under lockdown. The Santam Women of the Future competition comes at a time when entrepreneurs need it most – it’s like a glimmer of hope on the horizon.

WHAT MBALI WILL BE LOOKING FOR: `I’ll be looking for a woman whose business idea has longevity and has the ability to transform other people’s lives.`