The JuxtaPlace
What does your company do?
The JuxtaPlace is an avant-garde theatre production company that turns research data and text into performances. We do this to influence policy and bring social change by bringing our productions that create awareness about injustices and teaches about the justice measures brought forward by the constitution to communities.
What is your biggest success?
Through our offering managed to impact communities and receive recognition by making GIBS Business School Festival of Ideas 2022 Top 12; North West University Pitch-Your-Business Competition 2023 Top 3; Business and Arts South Africa 2024 Top 20; Arts and Culture Trust 2024 Top 30; eventually The Feature Magazine Top 50 influential women in Arts and Culture.
What has been your biggest hurdle?
For a long while we struggled with market access due to a low marketing budget. Through various business model revisions we managed to develop a minimal viable product that enabled us to generate revenue while reaching the market.
