Conscious Psychology
What does your company do?
Conscious Psychology is a culturally-rooted mental health practice and social enterprise that’s changing the face of therapy in South Africa.
We exist to make therapy more accessible, decolonised, and culturally relevant—especially for people of colour navigating identity, intergenerational trauma, and mental health in a Westernised world.
Through low-cost therapy services, community education, and creative advocacy campaigns, we are bridging the gap between mental health awareness and action. Our work dismantles stigma, uplifts local narratives, and offers healing that feels safe, inclusive, and deeply personal.
We believe mental health is a social justice issue—and we’re here to make it visible, affordable, and transformative.
What is your biggest success?
My greatest achievement has been founding Conscious Psychology—a practice that bridges the gap between psychology and culturally-rooted healing. What began as a small, private practice has grown into a recognised voice in mental health advocacy for people of colour in South Africa. Through Conscious, I’ve had the privilege of building a team of passionate psychologists, starting nationwide conversations through social media, and making therapy feel safer and more relatable to those who’ve historically been excluded from it. The impact is real: clients feel seen, stories are shared, and stigma is slowly breaking. That ripple effect—of healing, awareness, and belonging—is what I’m most proud of.
What has been your biggest hurdle?
My biggest hurdle has been challenging the deeply rooted stigma around mental health in brown and marginalised communities—while simultaneously building a sustainable practice in a field that’s still under-resourced in South Africa. There’s been resistance, both from within communities and from traditional systems, to the kind of culturally-aware, decolonised psychology we offer. At times, it’s felt like swimming against the tide: advocating for something that feels essential, yet often misunderstood or dismissed. Balancing the emotional labour of this work with the demands of entrepreneurship has also been a personal challenge. But each breakthrough—each message from someone saying, “This made me feel seen”—has reaffirmed the importance of pushing forward.
