Martie Truter

What does your company do?

HelloWoman Creations is a diverse hub related to all things beauty. HelloWoman is the umbrella for a number of beauty, aesthetics and hair clinics in Pretoria. We offers services ranging from basic beauty, nails and hair, to exclusive, luxurious offerings like professional make-up, Image Consulting and training. Excellence, quality and a high-end offering. The true focus is selling more than a service. We sell an experience, where women (and men) all over not just walk out looking beautiful, but also feeling beautiful, as true beauty comes from within.

What is your biggest success?

After being in the corporate world for 15 years, a small dream is growing into something much bigger than ever anticipated! Im proud to say that Im a multi-internationally awarded make-up artist, an Internationally accredited Image Consultant, and was a finalist at 2024’s Entrepreneur of the Year awards by Afriforum. My business is scaling, and has, in a period of three years, grown into three successful branches. Im a recognised individual within the beauty and bridal industry, and my work can be seen on billboards, cover pages of magazines, and on television. My biggest success however, is at the end of every day - knowing that my staff feels valued and experienced purpose, and that we are part of what this world desperately needs - we uplift, enpower and shed light and love, while offering services of the highest standard. Making an impact in the lifes of every individual that walks through our doors, is truly fulfilling.

What has been your biggest hurdle?

Finding exceptionally skilled team members that has a spirit of serving and uplifting others.