Fiona McCarthy and Keri Miller

What does your company do?

Co-founders Keri Miller and Fiona McCarthy, friends since 1994, have united their expertise to bring a fresh perspective to the radio landscape. With Keri leading the e creative charge and lending her voice to no it station, and Fiona working diligently behind the scenes as the She.EO, we are committed to delivering an innovative audio experience that resonates with our local community and beyond.

What is your biggest success?

Our biggest success has been the overwhelming support of the community, which has been instrumental in our journey. This backing has not only validated our efforts but also reinforced our belief in the value of what we provide. We recognised a significant gap in the airwaves, where authentic voices and meaningful content were lacking. By addressing this need, we’ve cultivated a loyal audience that trusts us to deliver quality and relevance. The connections we’ve built with our community have fostered a sense of belonging and collaboration. Their feedback and engagement have guided our growth, helping us refine our offerings and stay aligned with their needs. This strong foundation of trust and support has empowered us to innovate and expand, ensuring that we remain a vital part of the conversation. Ultimately, it is this community-driven approach that fuels our passion and commitment to making a difference.

What has been your biggest hurdle?

Our biggest challenge has been navigating the complexities of running a startup. The demands of wearing multiple hats—juggling roles in product development, marketing, and finance—have often felt overwhelming. This constant shift can lead to burnout and distract us from our core mission. Adding to this challenge is the imposter syndrome that emerged from our previous careers. Transitioning to entrepreneurship has brought self-doubt, making it difficult to trust our instincts and decisions. We often question our capabilities, which can hinder our progress. Furthermore, building a trustworthy team has been crucial yet challenging. Finding individuals who share our vision and values is essential for success, but it requires time and careful consideration. These challenges have tested our resilience and pushed us to grow. Despite the struggles, we remain committed to our journey and the vision we aim to achieve, learning valuable lessons along the way.