Oh Soy Amazing
What does your company do?
Oh Soy Amazing is a proudly family-owned, women-led business based in Cape Town that creates handcrafted luxury scented candles and home fragrance products using sustainable, skin-safe ingredients. Founded by a mother (Jackie) and her daughters (Charne and Aimee), our business is rooted in love, creativity, and the desire to bring meaningful, high-quality self-care into everyday life.
We specialize in soy wax candles, body serum candles, room & linen mists, diffusers, and unique handcrafted home décor items made from Jesmonite. Every product is made by hand with care.
We sell through our online store and pop-up markets, and have grown steadily through authentic branding, customer loyalty, and a deep passion for what we do. Oh Soy Amazing is more than a product – it’s a personal experience that turns homes into sanctuaries.
What is your biggest success?
Our biggest success was being invited by Soapbox SA to sponsor candles for a powerful, eco-conscious event held at Church House, Cape Town, in December 2024. As a small, family-run business, being recognised and chosen to contribute to an event focused on sustainability, mindful living, and community empowerment was incredibly meaningful.
We handcrafted and supplied our soy dinner candles, which set the tone for the evening with their warm, natural glow.
This opportunity validated the heart behind our brand and aligned perfectly with our mission: to create products that are both beautiful and responsible. Being part of such a transformative event showed us that Oh Soy Amazing is more than just a product-based business — it’s a voice in the conversation around sustainability and conscious living. That recognition has been our proudest milestone to date.
What has been your biggest hurdle?
Our biggest hurdle has been achieving consistent, steady business growth in a competitive market while balancing full-time work and study commitments. As a handcrafted, family-run brand, we rely heavily on pop-up markets, online sales, and word of mouth — all of which can fluctuate seasonally and unpredictably. This inconsistency makes it challenging to forecast demand, manage inventory, and plan long-term growth.
Juggling the demands of running a business alongside full-time jobs and studies means time and resources are stretched, requiring us to be highly organized and focused.
Despite this challenge, we remain committed to maintaining our quality and personal touch while working steadily to build a dependable foundation for Oh Soy Amazing’s future success.
