Jacquelene Coetzer

What does your company do?

Jacqueléne Global Consulting (JGC) is a pan-African business consultancy and strategic trade facilitator, specialising in medical diagnostic technologies, global commodities sourcing, market-entry services, and sustainable business growth. JGC holds an exclusive continental mandate to introduce a comprehensive range of CE-certified diagnostic devices and tests (LFA, POCT, and CLIA) across Africa. These technologies are significantly more affordable and user-friendly than traditional systems, with POCT devices featuring built-in batteries—ideal for rural areas and environments affected by load shedding. Our mission is to shift the health profile of Africa by improving access to early diagnosis, enabling timely treatment, and reducing preventable deaths among the continent’s most economically active citizens—thereby strengthening national resilience and economic potential. We empower African businesses by providing strategic advisory services including market research, opportunity analysis, growth strategies, and negotiation support. In the commodities space, JGC bridges global buyers with credible African sellers and vice versa—ensuring transparency, fair pricing, and legitimacy on both sides of the supply chain in an often exclusionary and opaque global market.

What is your biggest success?

My greatest success is building JGC from the ground up, without external funding, family backing, or institutional safety nets — and securing high-level distribution mandates across Africa for CE-certified medical diagnostic devices. These mandates, including the exclusive African rollout (excluding Egypt) of LFA, POCT, and CLIA diagnostics, position me at the forefront of transforming healthcare access on the continent. My reach across industries — from diagnostics and commodities to strategic trade facilitation — is a rare and powerful accomplishment, especially given the obstacles I've overcome. I have built credibility in boardrooms from Cape Town to Istanbul — without ever compromising my integrity or my pan-African vision.

What has been your biggest hurdle?

My biggest hurdle has been navigating systemic exclusion and exploitation — as a woman, an entrepreneur, and an African. I've faced betrayal, racism, misogyny, exploitation, and financial scarcity, all while pushing to change how the world views Africa and African trade. Yet through it all, I have never surrendered my purpose or my power. Instead, I have turned adversity into fuel, rising each time stronger, more strategic, and more determined than ever to rewrite the narrative — not just for myself, but for others like me.